Harley-Davidson, Inc. (HOG)

Consumer Discretionary·equity

$26.90

+0.56% today

Prices delayed about 15 minutes · cached page, can be an hour old or more

Market Census Score

63/ 100

Score level

Above average

6 of 6 checks had data

Smart-money score is above the middle; price trend score is on the high side, business numbers score is on the high side.

HOG scores higher than 94% of the 653 tickers we compare it with (Consumer Discretionary).

As of 10 October 2026, Harley-Davidson, Inc. (HOG) scores 63 out of 100 on the Market Census six-factor composite, which puts it at the Above average score level. The score is made from six named factors: price trend, strength vs the market, company finances, insider trades, market mood and recent momentum. It records what they read on 10 October 2026, and it is not investment advice.

Updated 10 October 2026 · scores usually change about once a day

Key statistics

Market fields as reported. An em-dash means we hold no value for this ticker — most of the universe has no daily price or volume read.

Relative volume: 0.81× 30-day average
52-week range: 17.09 – 28.86
Market cap: $2.70B
Earnings date: 28 Oct 2026
Dividend yield: 2.16%

Volume: 1,510,783
Avg. volume (30d): 1,871,532

Open: 26.75
Previous close: 26.75
Day's range (regular session): 26.66 – 27.27

The last trade can be an extended-hours trade, so it can sit outside the regular-session range.

Shown without a peer ranking — we hold no percentile for these yet, so there is nothing here to locate them against.

Beta: 1.38
P/E (TTM): 13.77
EPS (TTM): 1.62

Score breakdown · six named factors

Price trend

Strength vs the market

Company finances

Insider trades

Market mood

Recent momentum

Each bar is one part of the score, from 0 to 100. Read what the score means.

Premium data held for HOG

7 SEC Form 4 insider transactions in the last 90 daysPremium

Counts of rows Market Census holds for HOG. A dash in the factor table above means that factor has no data for this ticker — it is not a locked value. Compare plans

What the score says about HOG right now

Harley-Davidson, Inc. (HOG) currently scores 63/100 on the Market Census six-factor composite, at the Above average score level. HOG is +0.56% on the day and +9.57% over five sessions as of the most recent tick. Above average sits a bit above the middle. The data for HOG leans good, with some weak spots. HOG's strongest factor is insider trades at 84/100 — a very strong read on insider buying and selling. Insider filings currently lean toward buying on this name — a plain read of public filings, not a signal to follow. The weakest factor is strength vs the market at 45/100 — middling next to the wider market.

Generated from the six-factor breakdown above. Changes when the underlying scores do, usually about once a day. More on what the score means.

See HOG in the scanner

This page is free to read with no account at all. Signing up takes an email and a password: a free account runs the scanner on the top 10 scored rows of any scan, keeps one saved screen, a 5-ticker watchlist, and opens 12 ticker detail pages a day. The card is what starts a 30-day Premium trial — $0 that day, then $19.99/month from day 30, cancel online any time before then — and that is what turns on every matching row instead of the first 10, alerts, the 200-ticker watchlist and recent insider buys (SEC Form 4).

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